Adam Arvidsson

Adam Arvidsson is Professor of Sociology at the University of Naples, Federico II. He has published on brands, Consumer Culture, Innovation, Creativity and the digtial economy. Lately he works on technology and social change in the Anthropcene. His latest book is Changemakers. The industrious future of the digital economy (Polity Press, 2019) and in Italian (Antropocene digitale , Utet, 2025)